Prompt: A firm recently spent $100 on Google AdWords and generated 100 extra visits to the firm’s website, 5 of which resulted in a purchase. To pay for the change, they dropped the banner advertising on ESPN.com saving $1000, which also reduced the number of visits to their website by 500 and 20 fewer sales. Sales from visitors from ESPN.com were on average 25% higher than sales from visitors from Google AdWords.
Write an essay evaluating the decision to shift advertising money from ESPN.com to Google AdWords.
Write an essay evaluating the decision to shift advertising money from ESPN.com to Google AdWords.
