Ethical values
There are 6 ethical values that marketers are expected to uphold, and these are:
Honesty – Be forthright in dealings and offer value and integrity.
Responsibility – Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.
Fairness – Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.
Respect – Acknowledge the basic human dignity of all the people involved through efforts to communicate, understand, and meet needs and appreciate the contributions of others.
Transparency – Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.
Citizenship – Fulfill all legal, economic, philanthropic, and societal responsibilities to all stakeholders as well as give back to the community and protect the ecological environment. https://www.cleverism.com/social-responsibility-ethics-marketing/
Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed. In a 2-3 paragraph response tell about it and tell us why it was unethical.
