NIO, Inc.
Use ONE of the core International Business (IB) theories introduced in Week Three of the module of your Uni which the options are:
1) Eclectic Paradigm (‘O-L-I’)
2) Uppsala Model
3)Springboard Perspective
and 1 of these must be use as framework to compare and contrast NIO’s prospects for internationalisation into TWO national markets of your choice.
It is mandatary that this work must cite and engage with texts from this folder that will find attached down below that are relevant to their chosen theory for the essay question.
Evaluate the utility of your chosen theory as a strategic tool for this case study.
Compare and contrast NIO’s prospects for internationalisation into TWO national markets of your choice.
