Create at least three ideas from each area of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations and events.

ASSIGNMENT: THE MARKETING MIX:

In a minimum of four (4) content pages, write an analysis paper formatted per APA 7th edition substantively addressing the following three questions:

Brainstorm ways to market your small business idea. Create at least three ideas from each area of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations and events.

Next, generate a list of possible goals for your marketing plan in terms of sales and the types of promotion you wish to implement. Discuss how each goal is a SMART goal.

Finally, research prices of products or services that are similar to the product or service you hope to bring to market. Discuss the other pricing methods in detail. Form your own cost-plus analysis pricing formula. Will you be able to earn a profit with this pricing model? If not, what can you change to earn a higher profit?

Support your paper with course materials and at least four (4) additional sources. Use correct APA format throughout. Required page count does not include the title and reference pages. An abstract is not required.

Course material: Entrepreneurship
Version 1.0
By: Laura Portolese, Jaclyn A. Krause, and Julie R. Bonner

Create at least three ideas from each area of the promotional mix: advertising, sales promotion, personal selling, direct marketing, and public relations and events.