WHY WALMART FAILED IN CHINA
CASE STUDY:
Alternatively, you can access the case study from:
https://www.chegg.com/homework-help/walmart-one-world-s-successful-retailers-united-states-formu-chapter-psc-problem-2wdq-solution-9781259706776-exc
Questions:
Question 1: Critically analyse the Microenvironment of Walmart in China and explain
why Walmart has not historically been successful in China. (750 words)
Question 2: (1300 words):
a) Analyse the different income segments of the Chinese market (low, middle and
high segments) and explain the opportunities and challenges in each income
segment from the perspective of Walmart.
b) Given the opportunities and challenges in each income segment, what market
positioning strategy would you recommend for each segment to enhance the
prospect of Walmart in China?
Question 3: Using Bartlett and Goshal Model of International Growth, which strategy
would you recommend for Walmart’s operations in China? (750 words)
