Write about how brands use games as an environment to deliver their brand messages, increase brand name exposure, and promote their image within each game.

In-Game Advertising and Sales Promotion

Your Midterm Paper should focus on the use of advertising and sales promotion in digital games. This is not about how the game is played or strategies used to win.

Write about how brands use games as an environment to deliver their brand messages, increase brand name exposure, and promote their image within each game.

Include activities, such as product placement, when the products or services appear in the game, even without advertising, but are clearly recognizable and prominently displayed.

Your research and analysis should begin with an identification and description of the most popular games in the following five categories:

Sports/Recreation

Action/Adventure,

Fantasy/Science Fiction

Entertainment/Fun Activities

Life Styles/Personal Choice

Write about how brands use games as an environment to deliver their brand messages, increase brand name exposure, and promote their image within each game.