Assignment 3 – Internal communications
1) How does the difference in Grut’s and Pfeiffer’s strategic vision of the business help or hurt its competitive position?
2) What is Tokyo Jane’s brand slogan? What does that slogan communicate to its customers? What does it communicate to its employees?
3) What is the cause in the gap between what the slogan communicates to its customers and its employees? How could internal branding help to reduce the gap?
4) The internet is an electronic media for communication about the firm’s projects and its competitors’. How can the firm use the internet and social media to improve its brand message to its external stakeholders? How can the firm use the internet and social media to improve its brand message to its internal stakeholders?
5) Describe how you would measure the effectiveness of your internal communication.
