Explain why the image created so many discussions on social platforms where users discussed their different perceptions of the dress’s color.

Do You Remember The Dress?

Read Chapter 3 and the article, Two Years Later, We Finally Know Why People Saw “The Dress” Differently (Links to an external site.).

From what you learned about the process of perception,

Explain why the image created so many discussions on social platforms where users discussed their different perceptions of the dress’s color.

Explain why “the dress” retailer produced a one-off version of the dress in white and gold as a charity campaign and why many brands (on a short-term basis while “the dress” was viral) tried to associate their brand’s colors to the colors of “the dress.”