Option #1: Glocalization
Write a paper about “Glocalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs. In your paper, include the following information:
A definition of the term “glocalization.”
Your own interpretation of this term. Explain this term using your own words
Provide background information about the company
Provide 5-7 strategies that demonstrate how the company globalized its practices to meet the local needs
Add 3-4 strategies of your own to demonstrate your understanding of this concept.
Write a paper about “Glocalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs.
