Popular Press Article
Write a popular press article for a popular press publication that focuses on providing succinct advice to a small business owner (or owners).
Choose a topic of your own as long as it is business related. Also choose one of the following topical areas:
Developing a working supply chain process for a small business.
How to choose the first social media for your business.
What to look for in your first employee.
How to maintain a "just-in-time" (JIT) inventory.
Is too much customer service a bad thing.
Balancing your time spent marketing with your time spent selling.
The factors between creating a website or a Facebook account.
Hiring or contracting employees.
In other words, from your research, present specific advice, principles, key points, elements, objectives, etc., as to how a small business should take the next step into one of these areas. without creating conflict for those with whom they have to interact and work.
The content should be original and should provide value to the readership.
You are strongly encouraged to research, interview, and share in descriptive storytelling style the details of what you recommend the business owner do by sharing what others have done to address the problem.
To the extent possible, you can use your own business product/service as an example when discussing the topic you choose.
A recommended process for developing a popular press article involves:
1. Select a topic – the more specific, the better. Select a topic that is popular and that others would be interested in.
2. Select a publication that caterers to a specific readership.
3. Determine the guidelines for publication. If there are none provided, review several articles from the publication to determine word count, format, structure, etc.
4. Write to the guidelines.
