Discussion question
1st question: How are you going to communicate the service you plan to market? Where do you plan on marketing? Provide some information on your Marketing Mix found on pages 558 and 559.
2nd question: Describe the customer relationship management process. Is the process effective? What are the main reasons why consumers choose to leave a healthcare organization? How do you know? As a manager, what recommendations would you offer to improve consumer loyalty?
How are you going to communicate the service you plan to market? Where do you plan on marketing?
