Assignment
The client is a charitable organisation that operates within the U.K’s not-for-profit sector primarily to enhance the health and wellbeing of people in communities across the UK. The client brief you will receive contains background information about the organisation such as their vision, mission, size, and purpose in society. The client’s brief further offers insight into their strategic intent.
You will assume the role of a marketing executive who will unpack the client’s strategic intent, conduct research into their digital and social media environment to advice on their digital ecosystem and recommend how they should operationalise their strategic intent.
Your report is aimed at senior management of the charitable organisation and therefore should be presented in a professional report format.
You should include amongst others, a table of content, where necessary – a list of figures and a list of tables, an introduction that outlines the purpose of your report, background information of the Charity as you understood it from the brief, main body of report with clear headings and sub-headings, recommendations, conclusion, list of references and where necessary – appropriate appendices.
