Assignment Brief
Prepare your individual essay on any one of the four topics listed below. To complete your assignment, conduct a literature review on your chosen topic by drawing from relevant literature from recommended, further, and wider readings (i.e., you are expected also to read beyond the literature suggested for the sessions to inform your arguments).
Based on this review you should draw justified conclusions that flow logically from your theoretical premises. Make sure the topic is the central argument in your essay and you should refer to it accordingly in your narrative.
Topic 3: “Mankind’s true moral test, its fundamental test (which is deeply buried from view), consists of its attitude towards those who are at its mercy: animals.” – Milan Kundera (The Unbearable Lightness of Being).
Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm (DSP).
Discuss how understandings of ethical marketing might be employed to draw implications for consumers, marketers, and other stakeholders.
