Business to Business Marketing
The Client is: Boeing Aircraft
From Assignment Brief :
Your client wants you to develop a 12-month B2B marketing plan for a specific product or product range, including exhibiting at an important industry-based trade show.
It must consider what strategies and activities the company’s sales and marketing team should undertake (online and offline) pre-, during, and post-trade show.
Accordingly, the client would like you to include standard elements of a marketing plan, such as:
Executive summary
Analysis
Planning
Implementation
Control
Concluding comments
They would like to see evidence of joined-up, strategic thinking through the plan.In this essay include things like the SWOT , PESTLE and what the 12 month plan will look like.
