Prompt: Select a publicly-traded company for the case study. Begin collecting information and writing on the first four topics (listed below) in the case study.
The company’s website and Yahoo Finance ( (Links to an external site.)) are good sources of information. This assignment will be the first draft of the case study.
Company history from inception to today
Description of the company’s operations. What niche does the company fill in the marketplace?
Founders? Still with the company? Management style? Corporate culture?
In what industry does the company operate?
Select a publicly-traded company for the case study and explain what niche does the company fill in the marketplace?
