Marketing communications
Using the research in CW1 prepare a report to be delivered to the Senior Management Team (SMT) on your recommended promotional mix to be used to launch the new product.
Your report should use appropriate academic theory and justify the selection, considering the market sector and the target audience. The format of coursework 2 should be a report format
Prepare a report to be delivered to the Senior Management Team (SMT) on your recommended promotional mix to be used to launch the new product.
