Appropriate safety culture, risk and safety attitude at a low cost carrier startup where “safety matters”.
Assignment task
“You have been recently been appointed as the Head of Safety for a new low-cost start-up airline to compete with the established low-cost successful airlines in your region. The airline stakeholders seeing the profits made elsewhere want to get established very quickly and start making profits. They are known for their aggressive tactics in business and perceive that one of the contributing factors to these other companies’ profits is that they must be cutting corners somewhere in their operation.
The Chief Executive tasked with setting up the company, Go-Jet Airlines, knows that cutting safety related issues is not the appropriate modus operandi she wants and she needs your support to increase the safety budget. She has asked you to prepare a report outlining Go-Jet’s proposed Safety Management and Crisis Management Systems, attitude towards risk and core company culture in order to ‘sell’ her concept of a modern transparent, safety conscious airline where ‘safety matters’.
Write a 3000, +/- 10%, word report detailing the appropriate culture, risk and safety attitude to comply with your CEOs brief.
Provide a critical and objective analysis of the potential problems that could be encountered in the business if safety is merely treated as a statement in a manual.
Consider providing a contrast with the benefits obtainable if safety is given prominence.
Your report is to also consider aspects of crisis management and how this links to the proposed safety culture within the organisation.
Furthermore, your report must consider and be suitable to encompass all aspects of the business not just the physical task of flying of the aircraft.”
