Discussion Questions
400 words
Seek out the social media presence of three of the following organizations/companies and analyze their strategies: Coca-Cola, Make-A-Wish Foundation, Chobani, Nike, Lowe’s, American Red Cross, Reese’s, and/or World Wildlife Fund. Examine the social media presence on one platform as well.
What strategies work or don’t work in their use of social media? Do you see a reflection of the impacts discussed in our article? Are you personally drawn in – does the strategy emotionally connect you to the brand? Would you share it in your social network(s)?
Within these ads, do you see any potential ethical implications or potential for pitfalls (or failure)? Explain. For example, are there any potential ethical implications regarding what they are “selling” (product or idea)? If that is not the case, then can you see any potential for pitfalls or failure in the social-media marketing approach? Failure, of course, would mean the media doesn’t resonate and/or is not shared widely. (That is, it’s just not good marketing, plain and simple, especially for this kind of platform.)
