Competitive strategy
Define a 3-5 year roadmap, including entry into new segments and timing for organic capability development/acquisitions.
3.1 Define how you believe competitors in your current segments
Are they going to deploy the terms of competition that they deploy today? Are they going to invest in new capabilities? Are they going to compete differently?（Use Power bar and clif bar）
3.2 Define how you believe competitors in your future segments are going to compete in the next 3-5 years. Are they going to deploy the terms of competition that they deploy today? Are they going to invest in new capabilities? Are they going to compete differently?（Use Power bar and clif bar）
4.品牌优势：
4.1 Based on the above, articulate how you are going to differentiate the brand vs key competitors in each segment (current) Power bar and clif bar
4.2 Based on the above, articulate how you are going to differentiate the brand vs key competitors in each segment (future) Power bar and clif bar
Organically or will you need to acquire a brand?
5.Based on terms of competition and capability implications, discuss how you going to grow （About product development only）
If you are going to grow organically, what capabilities will you be required to invest in? Some examples could include product development, consumer insights, distribution and sales etc.
Describe how these capabilities will provide you with sustainable competitive moats in your current and future segments
