Blog: Project Analysis
Prompt
In this blog post, you will take on the role of the recently-promoted chief innovation officer (CIO) of an established U.S.-based company of your choosing. It is within your responsibilities to discover new ways to improve an existing product or service in North America, or to introduce a new product or service to the market that will give the company a market edge over competition and fit within the company’s core competencies.
For the purposes of this blog post, and for this entire course, you will do the latter.
Using MarketLine, Yahoo Finance, and the investor relations page on the company’s website, select and research an established company of your choice. Specifically, look at the company’s 10K Report with a focus on the company’s business in North America. Continue to research and work with this company throughout this course in the milestones and project.
In your blog post, identify the company you researched and describe its potential new and unique product or service. Include an image of the company’s current SWOT from the Shapiro Library and address the following questions:
Value proposition: What is the company’s main business?
What value does the company deliver to the customer?
Profitability: Is the company currently profitable?
SWOT analysis strengths: What are the company’s main strengths to be leveraged to create a new product or service?
Product or service singularity: What is unique about the new product or service?
New product or service projections: How can the new product or service improve profitability?
