Assignment – Endoresements
The companies are T-Mobile and Burger King and the negotiated endorsement deals with Tom Brady, Harry Kane, Serena Williams, Alex Ovechkin.
This assignment is the report on your in-class endorsement project.
First, go to: BUS 401 Endorsements project – Spring D 2022.pdf Download BUS 401 Endorsements project – Spring D 2022.pdf
For this assignment submission:
1) Submit the list of with whom you negotiated (even if it did not result in an agreement), and the basics of those negotiations.
2) Explain what your strategy was going into those negotiations, including the “personality” of each athlete and company.
3) Give DETAILED descriptions of your negotiations
4) Explain the final results of your efforts, including your four deals. Be sure to give SPECIFIC detail about each deal, following the instructions in the Endorsement Project document linked above. If you could not reach a deal with another side, explain why you failed to do so.
