Event Management: Seoul Flame
Organize a professional event in the field of business (i.e: a conference, summit, seminar, festival, concert etc) by closely following / applying the essential steps regarding the preparation process (event management) as covered in class / in the coursecontent (slides); therefore, among the major points, there will be: goals, targeted audience, team, splitting key responsibilities, financial / communication / marketing-related, action plan, evaluation phase etc.
By organizing this event, your intention would be to develop the brand visibility / reputation of your company (also, for instance, improve stakeholder relationships / media relations etc).
By the end, you will offer a set of relevant and valid arguments to justify why, in your view, the proposed event could be impactful and successful.
