Facebook Ad
Outline a Facebook Ad that you’d like to create by answering the questions below.
For your deliverable, do it in a new document – do not use the instructions as a template (it becomes too clutter to grade efficiently). Your ad should be 2 pages or less
1 Your Offer and CTA (Call to Action)
What is the goal(s) of your ad?
What is your offer?
What is the call to action on the ad? (See the list for the 10 possibilities Facebook offers.) What call to action will the consumer see when they click on your ad?
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2 Write your Copy and Make Your Visuals
Primary Text: (See image for location of primary text)
Headline: (See image for location of primary text)
Description: (See image for location of primary text)
Image: (Find an image online that you think would work.)
3 Choose the Audience You Will Target
Give a description of the following demographic categories for the audience you will target:
Location (Geography):
Age:
Gender: (Male, Female)
Languages (the language they access Facebook in):
Interests: Choose 2-8 or interests from the list of Facebook interests.
