Target Market Factors
In Module Six, you will submit a draft of the target market factors section of NFL. You will use the information you have established regarding your target nation to analyze the target market within that nation.
Markets within different countries will have their own unique rules and regulations that must be considered when looking to expand.
For this milestone, you will analyze international and external market factors, political factors, and cultural factors and use this information to predict communication challenges that your organization could face when moving into the target market.
You will also describe ways in which these challenges can be managed. Finally, you will describe your competitor’s media preferences and what your organization can offer to the chosen market.
Also, establish how your sport organization differs from others, being sure to include an analysis of pricing.
