Business management report
Assignment 2: Fountain of Youth | Apple
The context for your assignment (For the purpose of this assignment, assume that what follows is factually real)
Brief :
(Answer this brief OR brief two, not both)
You are the worldwide marketing director for Apple.
You are launching a new mobile phone. It isn’t much different from the previous few versions of the iPhone, but you can reasonably expect people to buy it anyway, simply because it’s the newest version.
Your task for whichever brief you decide to follow
(Only answer brief one OR brief two: not both)
These tasks apply to whichever brief you decide to answer.
1. How will the various elements of the marketing environment impact on your plans? About 700 words
2. Where do you see your key markets and who would be your main customers? About 700 words
3. Who (and what) are your competitors, and which ones will be the most important? About 700 words
4. What pricing strategy should be adopted? About 700 words
5. What promotional techniques would you recommend? About 300 words
