Project 2: Tool Analysis
This project is the second of four projects. It also represents the second part of the external environmental analysis part of a strategic management plan.
You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain their competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.
In this project, you are presenting a report document. The expectation is that the report provides details to help the audience grasp the main topics and to understand and complete the External Environmental Analysis.
“Analysis” is the operative word. In analyzing the external environment, you are expected to thoroughly research the company.
As part of this effort, research and break it into small parts to understand better what is happening in the external environment of the business.
In researching an industry, it is important to understand that every company within an industry is different, so gathering information on one company does not mean that the collected information is relevant to other companies.
Then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research.
For the technical analysis aspect of the project, you must create the technique on your own and may not use any source material that you happen to find.
