Curriculum Vitae
Write a curriculum vitae aiming to apply for a position related to the head of marketing communication, brand communication, or customer experience.
Based on the target position, rewrite the below CV considering the following instruction.
1. Use active verbs.
2. No spelling or grammar mistakes. Use a spell checker and enlist a second pair of eyes to check over the document.
3. Avoid generic, over-used words or phrases such as ‘team player,’ ‘hardworking,’ and ‘multitasker.’
4. A minimalist approach, using concise language, short sentences, and careful word choice to appeal to HR managers to ensure the work is clear.
Curriculum Vitae
EDUCATION
Master of Science in Innovation and Design (Global Program), Sweden
Bachelor of Science in Interior Design (Accredited by the CIDA), USA
Associate of Applied Science in Interior Architecture, Korea
Bachelor of Business Administration, Trade, and Economics (Unfinished Degree), Korea
KEY ACCOMPLISHMENTS
I earned a group in-house transfer promotion from a subsidiary marketing agency to a luxury automaker in order to strengthen concrete global marketing communication strategy and execution globally.
I effectively managed a $ 35M yearly brand marketing budget to increase brand recognition and sales.
For the past five years, I have successfully managed four events for two separate auto brands on the same day at major auto shows in Geneva, Frankfurt, and Paris.
By optimising division structure and forming a creative content team of six individuals, I completed over 100 projects for four customers in a year and doubled revenue growth in three years.
The next accomplishment was launching a single product on a worldwide scale with a total spend of over $ 20M, excluding local marketing budgets during the campaign.
Through a robust team spirit, I inspired a 35-person workforce, resulting in an 8% rise in profit over the previous calendar year.
I spent over eight years working for a worldwide network marketing communication firm, where I was responsible for various tasks such as client service management, strategic planning, and execution of brand/product experience activations, international exhibitions, retail marketing, and digital/social marketing.
I successfully have orchestrated an essential business guest meeting in the client’s history; a total of 2,750 Attendance, a 27,000 sqm event place, launched three all-new products, 8 hours of Pan European conference, and operation of 11 national dealer conferences simultaneously.
I was involved in various regional marketing operation and new market developments in the territories of North America, the EU, Russia, Turkey, the Middle East, China, and South Asia.
WORK EXPERIENCE
Director of Client Service (Interim)
Company A Russia Office in Moscow, Russia: July. 2021 ~ Feb. 2022
Enhance client relationships and cultivated new services for business growth.
Contribute a localisation strategy for the dealer environment that aligns with cultural expectations, nuances, and practical details.
Design Consultant (Interim)
Company B RHQ in Moscow, Russia: April. 2020 ~ Sep. 2020
Monitored the space design and construction of the new regional headquarters office and educated clients on current design, color trends and design process.
Partnered with various stakeholders to create aesthetically efficient solutions that achieve company and employee expectations and requirements.
Analysed the function of space with the client’s goals and transformed the drawing board with drafted schematics, designs, sketches, and blueprints.
Director of Brand Experience
Company A Russia Office in Moscow, Russia: April. 2018 ~ May. 2019
Directed holistic customer experiences from the entire analog to digital experience journey that orchestrates the themes and messages of the client’s brand and products into unique worlds of experience.
Established an Experience Division in the company to support the company’s strong growth.
Contributed a localised implementation plan for the dealer environment that aligns with cultural expectations, nuances, and practical details.
Client Portfolio: National sales companies of leading global automotive manufacturer in Russia.
SKILLS
OTHER CERTIFICATES
Completion of Online Non-Credit Courses
Digital Strategy and Business Opportunity
Digital Leadership and Digital Strategy Execution
Digital Channel Planning and E-Commerce Strategy
Social Media Marketing
Brand Management: Aligning Business, Brand and Behaviour
Authorised by qualified organisations
January. 2022 ~
Interior Architectural Engineer
October. 1999
Group Head of Genesis Brand Marketing Communication
Company B in South Korea: July. 2016 ~ Feb. 2018
Took full responsibility for a newly launched luxury brand and products marketing communication strategy and executions by organising and formulating all digital, traditional, social media, and communication marketing plans.
Contributed to setting up a new business division consisting of 8 different functional teams of over 120 employees to elaborate business operations expansion.
Initiated different ways of brand marketing activities to thrive in a fast-paced environment.
Performed all aspects of project management including project planning, resource planning and allocation, tracking and reporting.
Created and maintained brand-owned social media channels to amplify mobile user experience.
Partnered with cross-functional teams to enter new markets and improve product launch process and sales performance.
Scanned regional operations (North America, Russia, and the Middle East) to ensure all activities in the countries are aligned to brand vision and marketing strategies.
Generated global guidelines to maintain brand consistency; brand book, global marketing communication guideline, and space guideline for retail showrooms and other commercial purposes.
Head of Brand Experience
Company A Europe HQ Office in Germany: Feb. 2012 ~ July. 2016
Company A Global HQ in South Korea: Feb. 2010 ~ Feb. 2012
Setup and lead a Brand Experience Division, consisting of four teams with 32 members, which delivers holistic experiences that translate brands and products into unique moments of interaction from events, conferences, trade fairs, exhibition, retail and digital environments across the EU and globally.
Constantly analysed and drove the division’s business performance and seize business opportunities across the markets to meet KPIs and financial targets.
Partnered with internal stakeholders and external business partners by negotiating to accomplish business and project objectives.
Supported client’s business growth by keeping up to date with the top industry trends and events, as well as advanced technology and unique opportunities.
Controlled all aspects of project management including project planning, resource planning and allocation, tracking and reporting.
Regularly coordinated employee engagement activities for lower turnover, higher productivity, a positive employer reputation, etc.
Collaboration with regional offices (Russia and Turkey) to accomplish their annual business plan and operation.
Client Portfolio: Multinational automotive/commercial vehicles/auto parts manufacturers, World leading memory chip maker and semiconductor, Steel-making company.
Space Designer
Company C in USA: Aug. 2007 ~ Feb. 2010
Responsible for creating design strategy, conceptual sketches and drawings to create exhibitions, corporate interiors and retail environments according to the needs of clients, consumers, and the application of the product.
Client Portfolio: Multinational manufacturer of home appliances, American big box department store chain, Professional golf tournament organisation on PGA Tour, Multinational manufacturer of branded consumer foods.
Space Designer & Project Manager
Company D in South Korea: Dec. 2000 ~ May. 2004
Responsible for creating design strategy, conceptual sketches and drawings to create exhibitions, corporate interiors and retail environments according to the needs of clients, consumers, and the application of the product.
Controlled all aspects of project management, including project planning, resource planning, tracking, and reporting.
Client Portfolio: The world’s largest shipbuilding company, Global leader in the body composition analysis industry, and South Korean telecommunications and the second-largest wireless carrier.
