MARKETING PLAN PROJECT
Character symbols are often used in television commercials, newspaper ads, magazine ads, special promotions, and various other promotional techniques.
Select a business and/or product of your choice. (I.e., restaurant, clothing store, shoe store, garden nursery, animal rescue shelter, dental office, snuggie, grandpad, invisible dog, chia pet, musical band, etc – these are just examples, but you can choose anything! Utilize a character symbol to help position its marketing message.
Select a character that reflects the image of the product/service/business. For example, you would COULD use Daffy Duck for Panera Bread restaurant since the first thing you do when you feed ducks is buy bread!.
Use the real name of the character if you wish (Daffy Duck, Bugs Bunny) or make up a new one. Assume you have been given rights to use the symbol.
