Company report or case study analysis to demonstrate your understanding of CRM within that particular setting or context.
Choose any company from any industry and produce a report on its CRM practice, noting that the main purpose of the report is to evaluate customer relationship management theory evidence in that company.
The company could be where you work presently or where you have worked in the past, what is very important is to ensure that you have access to the necessary information about the company required to produce the report.
(Main textbook recommended for this course is Customer Relationship Management: concepts and technology) by Francis Buttle and Maklan S
Choose any company from any industry and produce a report on its CRM practice, noting that the main purpose of the report is to evaluate customer relationship management theory evidence in that company.
