Digital Business and Technologies
Tasks
Select an appropriate technological topic 1 or 2 below from the lecture series and write a (2000,-word report plus supporting evidences) review on the themes, trends and arguments emerging about that topic.
1-Introduction to digital business
Define the meaning and scope of digital business and e-commerce and their different elements
Summarise the main reasons for adoption of digital business and barriers that may restrict adoption
Outline the ongoing business challenges of managing digital business in an organisation, particularly online start-up businesses
2- Digital marketing
Outline different methods of reaching and acquiring new customers via digital media
Evaluate different buyer behaviour amongst online customers, describe techniques for retaining customers and cross- and up- selling using digital media communications
The report should include the following:
a. Why you deem this topic to be of importance
b. How this has topic has developed
c. A detailed description of the technology used in this topic and what it is used for
d. What technological platforms and software are used in the topic
e. What type of business and organisation uses the technology
f. How is it used as a business tool and is this effective? (Approximately 45% of word count)
How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices? (Approximately 55% of word count.)
