Lenovo
Project Details Scope of work.
Gaming Cornmunity Ambassadors responsibilities:
Understanding gamers: know who’s playing particular games, figure out what the community wants.
Manage and nurture Legion Gaming Community in the UAE.
Bridge the gap between Lenovo and the gamers.
Assess Lenovo’s gaming activities in comparison to other brands.
Methodology:
Create a plan for communicating Legion Gaming Community amongst gamers in the UAE.
Run bi-weekly calls with the gaming community.
Initiate trending topics, surveys and sessions on Legion Gaming Community Portal.
Join Legion Gaming Nights and launch new gaming tournaments
Track other gaming brands insights.
Project Objectives
Foster Lenovo’s relationship with the gamers in the UAE and build a strong thriving community.
Grow the gaming community in the UAE by 40% (tracked via Legion Gaming Community portal)
Improve engagement rate by 30%
Improve gaming SOV by 20%
