Dirt Bikes USA Business Memo
This is a “MEMO” assignment. Your response should be in a memo format. Taking the role of a consultant reporting to Carl Schmidt and Steven McFadden (“highlighting features that will relate to your analysis”) include your observations and recommendations. After the overview, numbering / highlighting the five topic areas is acceptable. (and encouraged).
M4 Dirt Bikes: Knowledge Management Memo Requirement Highlights
Your consulting memo should start with the context, a very brief overview of the company, highlighting features that will relate to your analysis.
The memo content should focus on identifying the knowledge assets, knowledge needs, and knowledge management opportunities, particularly:
What are the most important knowledge assets at Dirt Bikes?
What functions and employee positions are responsible for creating, distributing, and using these knowledge assets?
Are all of these assets explicit knowledge (vs tacit)?
What knowledge from outside the organization is required by the company?
Are there other knowledge assets that are needed but not currently available?
How could the following employee groups benefit from knowledge management:
Designers and engineers, product development specialists, marketing specialists, sales department staff and representatives, managers?
Describe the kinds of knowledge management systems that would be most valuable for each of these groups.
What information would each of these systems provide?
