Global Marketing Plan Review and Recommendation
The purpose of this assignment is to critically review the marketing mix of ONLY ONE of the companies listed above and provide future recommendations of its global marketing operations.
The assignment is intended to building on the work done in course work 1, based on the global marketing environment analysis you conducted in your first assignment,
You are required to critically review the company global marketing mix and highlight strategic recommendations to improve the overall competitiveness in the global market space.
The insights gained from CW1 MACRO and MICRO environment evaluation will be useful to CW2 (get useful tips from CW1)
Critically review the marketing mix of ONLY ONE of the companies listed above and provide future recommendations of its global marketing operations.
