Health Psychology
Your essay (2500 words) should be based on the Health Belief Model (HBM) and The Theorv of Planned Behavior should analyze how and why people’s behaviour might/ might not change and how these models might explain this.
You must analyse and assess the electiveness of the two models. You must include ONE of the following: Behaviourist explanations, Biological explanations, Cultural explanations, Psychology of practitioner/client relationships
You also need to discuss a health promotion campaign and explain how the models have been used in attempts to change people’s behaviour.
Ensure that you evaluate the usefulness of the models of behaviour change and explain their usefulness when appiving them to health promotion campaigns.
Based on the Health Belief Model (HBM) and The Theorv of Planned Behavior should analyze how and why people’s behaviour might/ might not change and how these models might explain this.
