Your M1 readings included five articles profiling the components of the marketing communications mix: advertising, personal selling, sales promotion, public relations, and direct marketing.
Healthcare marketers must be very familiar with each category in order to make prudent selections when devising communicative plans for their given establishments.
To aid in developing your ability to make good marketing communications choices, this Practitioner Application centers on the selection of components from the marketing communications mix.
Think deeply about the particular product offering (i.e., residential hospice services), the city in which the services will be offered, and the various communicative options available for reaching clients (i.e., advertising, personal selling, sales promotion, public relations, direct marketing).
After careful background research and reflection, prepare a report indicating the components of the marketing communications mix you would use to market the given hospice house.
For each component of the marketing communications mix, you must indicate whether you do or do not recommend its use and supply detailed justifications for your associated decision.
Additionally, for recommended components, you must supply details regarding how you plan to put these into practice.
