Integrated Digital Marking
Assessment Brief
Based on Dark Woods Coffee case study, you are commissioned to prepare an executive report to Dark Woods Coffee directors to address the following issue in consideration of the relevant literature and industry examples:
Analyse Dark Woods Coffee’s macro and micro market environment and its potential market segments.
Explain how you plan to target each segment through your digital marketing communications mediums.
You should outline and critically evaluate your chosen digital marketing communications mediums.
At the end of your report provide a brief of the main skills that you have developed during delivering this module.
Your report should be produced in a professional report style and should contain no more than 2000words excluding the references and appendices sections.
This is an individual piece of work and is worth 40% of the module mark.
Feedback dates are based on the University of Bolton’s fifteen working day feedback policy. Some dates may have been adjusted to take in to account holiday periods.
