Airline Strategy & Financial Performance
You are required to produce a 3,000-word report which critically evaluates the strategy and financial performance of an airline of your choice.
Based on your analysis, you should produce four clear and concise strategic recommendations for this airline.
It is recommended that you use the SWOT/TOWS analysis for this report, which requires you to analyse the following:
Internal strengths
Internal weaknesses
External opportunities
External threats
Produce a 3,000-word report which critically evaluates the strategy and financial performance of an airline of your choice.
