Crayola: Environmental Disruptions Affecting
Consumer behavior case analysis of Crayola: Environmental Disruptions Affecting Its Back-to-School Strategy
Objective: To analyze a marketing case. The case will come from Ivey Publishing. You are to act as a Marketing consultant and give advice to the company and/or person that has to make an important decision.
Use marketing/ consumer behaviour terminology and what we have learnt to date in the course.
CASE ANALYSIS :
Apply class and textbook theory. Act as a Marketing Consultant. Do not write in the 1st person.
Issues & Analysis: (35) Identify the decision maker’s main marketing and consumer behaviour issue(s). Use terminology from the textbook/ class.
You should do some secondary research here (but not into what the company actually did.) Again, marketing/ consumer behaviour theory should be used to analyze the case. This section should form the bulk of your paper.
Alternatives: (30) Here you list and explain the decision maker’s choices. These should be based upon the analysis and problem sections you completed. You should list three to five alternatives. If the case already has alternatives you can list those as well. You should list the pros and cons of going with each alternative. You must also use a decision matrix.
Do not include “status quo”, “lets do some research” or “lets hire a consultant or advertising agency” alternatives. Be sure to explain what your alternatives are in detail
