Strategic Marketing
You are required to identify a new market/geography (Western and/or Eastern Europe only) for Hello Fresh expansion. You will now need to explore and justify the rationale for the decision.
You will analyse the wider macro and micro-environment in which Hello Fresh operates (focusing on the identified new market) and use this as a basis to justify why being located in this market will help them attract the right type of customers for their meal kit solutions.
Outline your key findings with appropriate supporting evidence (use of Mintel and Passport GMID databases is mandatory – failure to use these resources will result in no marks being allocated to Analysis and Criticality).
Identify a new market/geography (Western and/or Eastern Europe only) for HelloFresh expansion. Explore and justify the rationale for the decision.
