Company market research, SWOT, PORTERS, SOCIAL MEDIA LANDSCAPE.
Assignment brief:
Research the following company: BLOOM AND BLOSSOM https://bloomandblossom.com
TASK 1: Competitor Review – Child’s Farm, Kit & Kin, Good Bubble, Aveeno, Burt’s Bees.
Market Research – What do our target consumers want, which brands do they engage, which influencers do they engage with, what baby/children’s products do they use. Data – brand, shopper, market (anything you can get your hands on).
Task 2: Perform a brief SWOT analysis. Relate to the competitors as much as possible.
Task 3: Perform a brief Porters Five Forces analysis. Relate to the competitors if possible.
Task 4: Social Media Landscape – Instagram, Facebook, Twitter, Pinterest, LinkedIn.
Task 5: Provide recommendations on how to increase brand awareness on social media, how to create engaging social media content that targets our core consumer and helps drive purchase.
Recommendations on how to increase footfall in the brick-and-mortar stores.
