Case Study Assignment- Negative news
There are six different groups identified as needing to be notified of this change.
1. Customer Service employees
2. Customers
3. Union Linemen and Technicians
4. Stockholders
5. Media- NV, CA, AZ newspapers and TV stations
6. Management and Administrative employees
TASKS
Choose 2 groups from the list of 6 groups.
Analyze the situation, profile your audience, gather the information that will meet your audience needs, select the appropriate media and channel.
Compose a customized message to the audience of each of your selected groups.
QUESTIONS TO ASK YOURSELF FOR EACH GROUP
What is the bad news?
How do you think your audience will react?
Should you be direct or indirect?
Is there any positive news?
Are there any benefits for the audience?
Write a letter and email that would be delivered to each group in a face-to-face meeting.
