Problem statement: “Which service quality dimension has the greatest impact on customer satisfaction at Renaissance hotel?”
4 General questions relating to service quality and customer satisfaction.
4 questions per service quality dimension.
Tangible, Assurance, Responsiveness, Reliability & Empathy.
This survey will be distributed guest at a hotel (the questionnaire needs to hospitality oriented).
Explain which service quality dimension has the greatest impact on customer satisfaction at Renaissance hotel?