Marketing Sustainability of Dove company
In Part 2, you will present the plans for the sustainable product/service. Using the Marketing Mix you will describe how the updated product/service will be marketed.
Provide significant “real world” knowledge to be applied here as to what is possible and feasible – for example knowledge of packaging materials and supply chains.
You are also expected to show what the new product/service might look like and an understanding of cost implications.
present the plans for the sustainable product/service using the Marketing Mix and describe how the updated product/service will be marketed.
