Sharktank Marketing Presentation – Elygenics
The purpose of this assignment is to allow you to demonstrate the ability to articulate your marketing knowledge and critical thinking skills while ‘pitching’ the brand-name product you developed for the class.
This connects to course learning outcomes of identifying the role of marketing in communicating value for customers and applying the marketing concepts, such as positioning, to a product: good or service. This assignment also connects to prior course learning in the areas of consumer behavior and product positioning.
You will communicate your results in a professional PowerPoint presentation. The presentation is about ‘your’ product/company. Your title slide should indicate the presentation title, the brand name, and your name and title.
There are three steps to this assignment. Review all steps before you begin.
Step 1: Refer to the brand for the same product/service used for Weeks 3, 5, and 7 assignments.
Refresh your knowledge of relevant concepts from prior course learning.
Use the same company and product/service you used for Weeks 2, 4, and 6 for this assignment.
Provide the brand’s USP (Unique Selling Position) and value statement.
Refresh your knowledge of consumer behavior. See the “How Consumers Make Buying Decisions” learning resource from Week 3.
Refresh your knowledge of segmenting the total market into segments. Provide at least two segments for your brand, how they are different, and the segmenting dimensions used.
Refresh your knowledge of positioning. See the “Positioning and Repositioning Offerings” learning resource from Week 5.
Refresh your knowledge of Integrated Marketing communications. Offer the overall ‘theme’ for all messages and an example of how all of the promotion mix will be used.
Follow the specific instructions outlined in Steps 2 and 3 below.
Step 2: Prepare a presentation visual in PowerPoint (or some format that can be opened).
