Assignment Task
Develop a Content Marketing Strategy and Innovative Implementation Ideas for the
empower patients with blood cancer campaign.
Each student will work individually on this LIVE BRIEF. Over the following weeks through formative seminar exercises and homework tasks you will apply key principles of content marketing management (CMM) theory to help create a strategy and implementation ideas for the ‘Empower Patients with Blood Cancer’ Campaign for Pharma X. Pharma X is an international pharmaceutical company and one of Evoke Group’s clients. They plan to enter the market within 2 years for multiple myeloma. So, your campaign in September 2022 will be a ‘market shaping’ campaign
Develop a Content Marketing Strategy and Innovative Implementation Ideas for the empower patients with blood cancer campaign.
