Write an essay discussing what is the role of creativity in designing marketing campaigns?

What is the role of creativity in designing marketing campaigns?

Learning Outcome 1: Appraise the factors arising within the marketing environment, appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing

Learning Outcome 2: Evaluate the role creativity plays in key marketing concepts and the interrelationship between them

Write an essay discussing what is the role of creativity in designing marketing campaigns?
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