Why do you think there is an opportunity for this product, and how is it distinct from what the company already offers?

New-Product Development

1. Come up with a new product idea for Apple that they do not currently offer.

2. Why do you think there is an opportunity for this product, and how is it distinct from what the company already offers?

Why do you think there is an opportunity for this product, and how is it distinct from what the company already offers?
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