Visual/Digital Rhetorical Analysis
Directions
For this assignment, you will apply some of the concepts you’ve learned in this module about visual and digital rhetoric to examine a digital ad or image. You will explain the intended goal and effects of that ad or image in an essay.
To complete this assignment, locate a piece of visual or digital rhetoric. This could be an advertisement (print or video, commercial), a famous photo or painting, a poster, an image (possibly with some text), or even a graphic novel–that is intended to persuade.
The piece that you chose should be fairly sophisticated. You don’t want to analyze the obvious. Your analysis needs to help the reader understand how the text/image works to persuade its intended audience.
Recommend doing a simple Google search with a phrase like “Great print or digital ads to analyze.” Or you might consider analyzing an intriguing commercial or infomercial. Now, you need to start analyzing the visual/digital ad that you have chosen.
