Individual Case Study— How to Influence a Purchase
Reflect on a recent purchase and apply what you are learning about the consumer behavior strategies used to influence your buying decisions. Then write your perspective on the following:
Research the marketing surrounding your purchase and identify any behavioral strategies you see reflected in their approach.
Reflect on your own purchasing decision process and consider how these approaches may have influenced your buying behavior.
Reflect on other vendors or products that do not use these approaches and what changes they could make to gain your patronage in the future.
Research and apply what you have learned regarding consumer behavior to your personal buying behavior.
You are expected to cite relevant sources to support your analysis.
