What might be important for Kraft to consider in managing community relations in its first year running Cadbury?

Watch the following video about Kraft’s takeover of Cadbury in the UK:

How did Cadbury’s engagement (or lack of engagement) impact the local community?

What might be important for Kraft to consider in managing community relations in its first year running Cadbury?

Kraft/Cadbury: One Year On – Financial Times – YouTube